If you can't measure it, you can't scale it.
Most brands run ads blind with broken or missing tracking. I set up accurate GA4, Google Tag Manager, and conversion tracking so every click, sale, and euro of ad spend is fully accountable.
Making decisions on
data you can't trust?
Broken tracking is silently costing you money. If your conversions aren't firing correctly, your ad platforms optimise toward the wrong actions and you scale the wrong campaigns.
Missing conversions
Sales happening but not showing in GA4 or your ad accounts, so you have no idea what's actually driving revenue.
iOS 14 & data loss
Privacy changes broke pixel tracking. Without server-side setup and Conversions API, you're losing 20 to 40% of your data.
Numbers that don't match
Shopify says one thing, GA4 another, Meta a third. Nobody trusts the data, so decisions become guesswork.
A complete tracking foundation.
Accurate, privacy-compliant tracking across every platform so you can make confident decisions and scale with certainty.
GA4 Configuration
Full Google Analytics 4 setup with proper events, conversions, ecommerce tracking, and custom reports that actually make sense.
Google Tag Manager
Clean GTM container setup with all tags, triggers, and variables organised, plus server-side GTM for maximum data accuracy.
Conversion Tracking
Accurate conversion tracking for Google Ads, Meta, and TikTok, with Conversions API to recover data lost to iOS restrictions.
Testing & Documentation
Full QA testing to confirm everything fires correctly, plus clear documentation so you always know what's being tracked.
From broken to bulletproof.
A clear path to tracking you can finally trust, set up right the first time.
Audit
I check your current tracking setup, find broken tags, missing conversions, and data gaps.
Configure
GA4, GTM, and pixels are set up properly with clean events, triggers, and conversion tracking.
Verify
Every tag is QA tested to confirm it fires correctly across devices and browsers.
Handover
You get clear documentation and reports so you always know exactly what's being tracked.
Not sure if your tracking is accurate?
Let me audit it and show you exactly what's broken.
Trusted by growing brands.
Real feedback from the founders and marketing teams I've worked with.
"Waseem fixed our GA4 and Conversions API setup. Suddenly our Meta and Google data matched Shopify and we could actually trust our numbers again."
"We were losing so much data to iOS. The server-side GTM setup recovered our tracking and our campaigns started optimising properly again."
"Clean, professional, and thorough. He documented everything so my team knows exactly what's tracked. No more guesswork."
"Finally understand my funnel. The GA4 reports Waseem built show me exactly where customers drop off. Game changer for our decisions."
Backed by real credentials.
Certified across the platforms that drive real eCommerce growth.
Common questions.
Ready to finally trust
your data?
Get a free tracking audit and I'll show you exactly what's broken and how to fix it, so every decision is backed by accurate data.
Get a Free Tracking Audit →