Available for new clients

Your Marketing Isn't Broken It's Just Not Working Together.

I fix the gaps between ads, email, and conversion so your revenue actually compounds.

Book a Free Strategy Call → See Real Results
12X
Highest ROAS achieved
€2.50
Lowest cost per purchase
50%+
Revenue from email
167%
Email revenue growth

— Brands I Work With —

What I Do

Ads not converting?
Email not pulling its weight?

I build acquisition and retention systems that work together — so your ads, email, and content increase customer value instead of fighting each other.

Meta Ads management

Meta Ads

Full-funnel Meta strategy from cold prospecting to retargeting. Creative testing, audience architecture, and scaling frameworks built for eCommerce.

Prospecting Retargeting Creative Testing
Learn More →
Google Ads management

Google Ads

Intent-driven campaigns capturing buyers at the moment of decision. Search, Shopping, and Performance Max engineered for profitable acquisition at scale.

Search Shopping Performance Max
Learn More →
GA4 and GTM tracking setup

GA4 & GTM Tracking

Accurate tracking is the foundation of every profitable campaign. I set up GA4, Google Tag Manager, and conversion tracking so every click and sale is fully measured.

GA4 Setup Google Tag Manager Conversion Tracking
Learn More →
Klaviyo email marketing

Email Marketing

Automated Klaviyo flows and campaigns generating 50%+ of total revenue — turning subscribers into repeat buyers on autopilot.

Klaviyo Flows Campaigns
Learn More →
Social media management

Social Media

Organic social treated as a growth channel, not a posting schedule. Content strategy aligned with your paid campaigns for compounding impact.

Content Strategy Branding Growth
Learn More →

Not sure where you're leaking revenue?

I'll audit your ads, email, and social strategy end-to-end — and hand you a prioritised growth roadmap. Free. No pitch.

Claim Free Audit →
Proof of Work

Real brands.
Real results.

No inflated numbers. Here's the exact problem, what I did, and what it produced.

results.
Skincare brand — after results 20X ROAS
2.2X→20X ROAS
before.
Skincare brand — before 1.2X ROAS
2.2X ROAS→Unprofitable
Case Study 01
Skincare eCommerce

The Problem

Running Google Ads at 2.2X ROAS with zero email in place. 80% of revenue dependent on paid traffic with no retention system to offset rising CAC.

What I Did

  • Rebuilt Meta with 3-tier cold/warm/hot funnel architecture
  • Launched Google Shopping with full product feed optimisation
  • Built Klaviyo abandoned checkout, cart & welcome flows — £2,941 from checkout flow alone
  • UGC-style creatives — reduced CPM by 40%, CPP to €2.50
12X
ROAS (from 2.2X)
€3.280
Lowest CPP
50.54%
Email Revenue Share
+167%
Email Revenue Growth
Meta AdsGoogle ShoppingKlaviyoCreative Direction
results.
Jewellery brand — after results 8X ROAS
1.9X→8X ROAS
before.
Jewellery brand — before 1.9X ROAS
1.9X ROAS→Wasted Spend
Case Study 02
Jewellery eCommerce — UAE

The Problem

Broad match keywords bleeding budget at 1.9X ROAS. No email meant every paid customer was a one-time buyer.

What I Did

  • Rebuilt Google Search & Shopping with tight ad groups and negative keyword lists
  • Launched Performance Max with optimised asset groups targeting high-intent buyers
  • Klaviyo welcome series, abandoned cart, and post-purchase flows from scratch
  • Cross-channel audience sync: Google data into Klaviyo segments
8X
Google ROAS
-52%
Wasted Spend
35%
Email Revenue
+190%
YoY Revenue
Google AdsPerformance MaxKlaviyo
results.
Fitness brand — after results 3.8X ROAS
Declining→3.8X ROAS
before.
Fitness brand — before declining ROAS
Declining ROAS→No Retention
Case Study 03
Fitness & Supplements DTC

The Problem

Scaling spend but profits not following. ROAS declining month-over-month with zero retention system.

What I Did

  • Rebuilt Google Search + Performance Max from scratch
  • Subscription-focused Klaviyo email sequences
  • 30/60/90-day buyer retention campaign tracks
  • Post-purchase upsell flows — AOV up 42%
3.8X
Blended ROAS
+42%
Avg Order Value
28%
Repeat Purchase
+160%
Net Profit
Google AdsTikTok AdsKlaviyo
results.
Perfume brand — after results 6.4X ROAS
2.1X→6.4X ROAS
before.
Perfume brand — before 2.1X ROAS
2.1X ROAS→High CPM, Low CVR
Case Study 04
Perfume & Fragrance Brand

The Problem

Running Meta Ads at 2.1X ROAS with zero email in place. Every customer who bought once was lost — no flows, no campaigns, no way to monetise the list they were already building.

What I Did

  • Built Klaviyo from zero — welcome series, abandoned cart, post-purchase upsell, and browse abandonment flows tailored to fragrance buyer behaviour
  • Campaign calendar built around fragrance gifting moments — Valentine's Day, Eid, Mother's Day, and peak holiday season
  • Shifted Meta creatives from product shots to emotion and lifestyle storytelling — CPM dropped 35%, CVR improved significantly
6.4X
Blended ROAS
-35%
CPM Reduction
40%
Email Revenue
+210%
Revenue Growth
Meta AdsTikTok AdsKlaviyoUGC Creative
results.
Fashion brand — after results 5.2X ROAS
1.6X→5.2X ROAS
before.
Fashion brand — before 1.6X ROAS
1.6X ROAS→No Paid Strategy
Case Study 05
Fashion & Apparel Brand

The Problem

Strong organic reach but couldn't convert to paid revenue. No Google, zero email list — every sale required a new customer.

What I Did

  • Meta full-funnel using organic content as paid creative (Spark Ads)
  • Google Shopping with collection-specific product groups
  • Grew email list 0 → 8,000 subscribers via pop-up + Meta lead flows
  • Klaviyo welcome, browse abandonment, and VIP sequences
5.2X
Blended ROAS
8,000+
Email Subscribers
38%
Email Revenue
+290%
YoY Revenue
Meta AdsGoogle ShoppingKlaviyoSocial Media
results.
Shoes brand — after results 7.1X ROAS
2.3X→7.1X ROAS
before.
Shoes brand — before 2.3X ROAS
2.3X ROAS→High CAC, Low LTV
Case Study 06
Shoes & Footwear — UK

The Problem

High CAC, no retargeting, no email strategy. Every new sale cost more than the last with no system to monetise existing customers.

What I Did

  • Meta with dynamic product ads targeting cart abandoners and site visitors
  • TikTok "try-on haul" style creatives — CPA reduced by 44%
  • Google Shopping with shoe-category segmentation
  • Klaviyo post-purchase cross-sell and back-in-stock flows
7.1X
Blended ROAS
-44%
CPA Reduction
33%
Email Revenue
+175%
Revenue Growth
Meta AdsTikTok AdsGoogle ShoppingKlaviyo
Get Results Like These →
How It Works

The Revenue Loop
System™

A 4-layer framework that compounds. Each layer feeds the next, creating a self-reinforcing growth engine.

⏱ Foundation Layer

Acquisition

Qualified traffic at profitable CAC. Using Meta, Google, and TikTok Ads I build audience architecture that brings in buyers — not browsers.

Meta AdsGoogle AdsTikTok AdsCreative Testing
⏱ Layer 2

Retention

Your existing customers are the most profitable revenue source you're ignoring. Klaviyo email flows drive repeat purchases and increase LTV — turning one-time buyers into lifetime customers.

Klaviyo FlowsEmail CampaignsSegmentationPost-Purchase
⏱ Layer 3

Conversion Rate Optimisation

The best ad campaigns fall short if your funnel leaks. I audit and optimise landing pages, offers, and creative so you extract maximum value from every visitor.

Landing Page TestingA/B TestingCreative OptimisationFunnel Audit
⏱ Ongoing

Scaling

Once the system is working, I combine all three layers into a unified growth engine. Budget scaling, creative refreshes, and monthly performance reviews — so the loop keeps compounding.

Budget ScalingCreative RefreshMonthly ReviewsLTV Optimisation
Waseem — Performance Marketing Specialist
Highest ROAS12X
Lowest CPP€2.50
Email Revenue50%+
Email Growth167%↑
Channels5
About Waseem

Most marketers launch campaigns.
I build revenue systems.

Most marketers launch campaigns and send reports. I build systems that turn traffic into predictable revenue. There's a difference — and most brands feel it every month when their ROAS fluctuates without explanation.

I work with eCommerce brands across skincare, jewellery, fashion, shoes, perfume, fitness, and beauty. Whether you're selling a £30 fragrance or a £300 bracelet: the right system turns paid traffic into profit.

Real results: 12X ROAS, €2.50 cost per purchase, email flows contributing 50%+ of total revenue — up 167% from where they started. No fluff. No vanity metrics.

📊
Data over intuition

Every decision is backed by numbers. Feelings don't scale. Data does.

🔗
Full-funnel thinking

Ads, email, and social are not separate channels — they're one system.

💰
Revenue over reach

Impressions don't pay bills. I optimize for conversions, LTV, and net profit.

Certified & Trusted

Backed by real credentials.

Certified across the platforms that drive real eCommerce growth.

Scroll to see all certificates
Klaviyo Practitioner Certification
Klaviyo
Practitioner Certification
Digital Marketing and eCommerce Certificate
Coursera
Digital Marketing & eCommerce
Learning Local SEO certificate
LinkedIn
Learning Local SEO
Advertising on Instagram certificate
LinkedIn
Advertising on Instagram
Ecommerce with Facebook and Instagram certificate
LinkedIn
eCommerce with Facebook & Instagram
Client Feedback

Don't take my
word for it.

★★★★★
"Waseem transformed how we run our marketing. His work on our ads and email brought a noticeable jump in sales and consistency. Highly recommend to any growing brand."
Lamani Designs
Lamani Designs
eCommerce Brand
🌐 View review on their website →
★★★★★
"Exceptional work and communication. Waseem delivered exactly what we needed and went above and beyond. Our campaigns are finally profitable. Would hire again in a heartbeat."
Upwork Client
Verified Upwork Client
Upwork Review
✔ Verify on Upwork →
★★★★★
"Genuinely impressed with the results. The email flows alone paid back the investment in the first month. Professional, fast, and knows exactly what works."
WhatsApp Client
Direct Client
via WhatsApp
💬 View WhatsApp review →
★★★★★
"Waseem rebuilt our entire marketing system. We went from breaking even on Meta to a consistent 12X ROAS within 60 days. The Klaviyo flows now generate nearly 50% of our monthly revenue on autopilot."
Sara M.
Skincare Brand Founder
★★★★★
"We were spending €15K/month and barely profitable. Waseem audited everything, restructured our campaigns, and within 6 weeks our cost per purchase dropped under €10. Wish we'd worked together sooner."
Ahmed K.
Fitness Supplements DTC
★★★★★
"Waseem understood our jewellery customer instantly. Google Ads went from barely breaking even to an 8X ROAS. The email flows bring in repeat buyers every single week."
Layla R.
Jewellery Brand, UAE
★★★★★
"We sell perfume online — a notoriously hard niche. Waseem built a Meta funnel that communicated the scent experience through creative. Our ROAS doubled in 8 weeks and email now accounts for 40% of revenue."
Nadia T.
Perfume & Fragrance Brand
★★★★★
"Our shoe brand had great product but terrible ad performance. Waseem restructured everything — Google Shopping, Meta retargeting, Klaviyo post-purchase. Revenue up 160% in 5 months."
James O.
Footwear Brand, UK
★★★★★
"Working with Waseem felt like having a CMO and media buyer in one. He understands the full business, not just the ad account. Our Google + Meta + email ecosystem finally works as one machine."
Reem A.
Health & Nutrition Brand
FAQs

Common questions.
Straight answers.

I offer five core services: Meta Ads, Google Ads, TikTok Ads, Email Marketing (Klaviyo & Mailchimp), and Social Media Management. Most clients engage me for a combination — because the biggest results come when ads, email, and organic social work together as one system, not in isolation.
Yes — and this is the most common situation I walk into. Unprofitable ads usually come down to three things: wrong audience architecture, weak creative angles, or a leaking funnel post-click. I audit all three, find where the money is going, and rebuild from there.
Both. I set up Klaviyo and Mailchimp from zero — including welcome sequences, abandoned cart flows, post-purchase series, and campaign calendars. I also audit and rebuild existing setups that aren't generating enough revenue. Email should contribute 30–50% of total revenue. If yours isn't, something needs fixing.
Yes. Social media management is one of my core services. I treat organic social as a growth channel — not just a posting schedule. Content strategy, creative direction, and posting cadence are all aligned with your paid campaigns so everything reinforces each other instead of competing for attention.
eCommerce brands selling physical products direct-to-consumer — primarily skincare, jewellery, fashion, shoes, perfume, fitness, and beauty. If you're serious about scaling revenue profitably and want a system that actually works, we're likely a great fit.
Not a problem. Creative direction is part of every engagement. I'll tell you exactly what to shoot, what angles to test, what copy to use, and why — based on what's actually working in your niche. You don't need a big production budget. Some of the highest-performing creatives are filmed on a phone.
Brands with an existing ad account or email list typically see measurable improvement within 4–6 weeks. Starting from zero across all channels, expect 8–12 weeks before the full system is optimised. Either way, you'll have a clear testing roadmap and visibility into exactly what's being worked on — from day one.
Either works. I can take full ownership as your dedicated performance marketer — handling strategy, execution, reporting, and creative direction. Or I can plug into your existing team as the strategic layer, filling gaps and elevating what's already there. We'll figure out the right structure on our first call.
Month-to-month after an initial 3-month commitment. The first 3 months exist because sustainable optimisation takes time — any marketer promising results in 2 weeks is selling you something. After that, you stay because it's working, not because you're locked in. I earn the relationship with performance.

If your marketing isn't working together —
this call will show you exactly where revenue is leaking.

Whether it's ads, email, or social — I'll review your entire setup before we speak and come prepared with specific findings, not a generic pitch.

  • Covers ads, email and social — not just one channel
  • Specific to your brand, not a template audit
  • You leave with actionable insights regardless
  • Limited to 2 new brands per month
Book a Free Strategy Call →

No commitment. No pitch. Just clarity.

Let's Work Together

Ready to scale
your revenue?

Tell me about your brand and where you want to go. I'll review it before our call and come prepared with specific ideas — not a generic pitch.

✓

You're on my radar.

I'll review your brand before we speak and come back to you within 24 hours.
Check your inbox — a confirmation is on its way.

🔒 No commitment. No spam. Every submission reviewed personally by Waseem.

From the Blog

Marketing insights.
No fluff.

Practical tactics on paid ads, email, and eCommerce growth — from real campaigns, not theory.

Meta Ads ROAS scaling strategy
Meta Ads

Why Your ROAS Drops When You Scale — And How to Fix It

Scaling Meta Ads isn't just increasing budget. Here's the audience architecture and creative framework that keeps ROAS stable at 5X+ spend.

Coming soon Read →
Klaviyo email flows for eCommerce
Email Marketing

The 5 Klaviyo Flows Every eCommerce Brand Needs in 2025

Most brands have welcome and abandoned cart. Here are the 3 flows they're missing that generate 30%+ of email revenue.

Coming soon Read →
eCommerce performance marketing strategy
Strategy

How I Took a Skincare Brand from 1.2X to 12X ROAS in 90 Days

The exact account structure, creative approach, and email system that drove a 10X improvement in return on ad spend for a skincare DTC brand.

Coming soon Read →
View All Articles →
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