Email Marketing & Klaviyo

Your email list is sitting on untapped revenue.

Most eCommerce brands leave 30 to 50% of their revenue on the table by treating email as an afterthought. I build automated systems in Klaviyo, Mailchimp & Omnisend that turn subscribers into repeat buyers, on autopilot.

50%+
Revenue from email
+167%
Email revenue growth
8,000+
Subscribers grown
24/7
Automated flows
Trusted by eCommerce brands & businesses worldwide
The Problem

You're spending to acquire customers,
then letting them slip away.

Every email you don't send is money left on the table. If your flows aren't set up right, you're paying to acquire customers once instead of selling to them again and again.

No automated flows

Abandoned carts, welcome sequences, and post-purchase emails aren't running, so you're missing sales that should happen automatically.

One-time buyers only

Without retention email, every customer is a one-time sale. Your best revenue source, existing customers, goes untapped.

Generic campaigns

Batch-and-blast emails to your whole list hurt deliverability and conversions. No segmentation means no relevance.

What's Included

A complete email revenue system.

Not just a few emails. A full retention engine built to run on autopilot and compound your revenue month after month.

1

Core Automated Flows

Welcome series, abandoned cart, abandoned checkout, browse abandonment, and post-purchase sequences, built and optimised in Klaviyo or Mailchimp.

2

List Segmentation

Smart segments based on purchase behaviour, engagement, and lifetime value so every email reaches the right person at the right time.

3

Campaign Calendar

A monthly calendar of promotional and value campaigns aligned to your product launches, sales, and seasonal peaks.

4

Deliverability & Design

On-brand email templates that land in the inbox, not spam, with A/B tested subject lines and clear conversion paths.

Proof of Work

Real email systems.
Real revenue.

Screenshots straight from client Klaviyo dashboards. No inflated numbers, just real systems that work.

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Perfume and fragrance brand Klaviyo results
Perfume & Fragrance Brand
$11,388
Email Revenue
36.54%
Of Total
+127%
Growth

Built Klaviyo from zero. Flows generating $3,431 and campaigns $7,956, email now over a third of total revenue.

Klaviyo email marketing results showing $40,175 attributed revenue
Fashion and Accessories Brand
$40,175
Email Revenue
49.69%
Of Total
+271%
Growth

Email generated $40,175 in attributed revenue, accounting for 49.69% of total revenue. Flows contributed $26,793, while campaigns generated $13,382.

Klaviyo email marketing results showing $7,509 attributed revenue
CLOTHING FOR SENSITIVE PEOPLE
$7,509
Email Revenue
29.33%
Of Total
+634%
Growth

Email generated $7,509 in attributed revenue, accounting for 29.33% of total revenue. Flows drove $7,382, representing 98.3% of email revenue.

Klaviyo email marketing results showing $8,839 attributed revenue
SKIN CARE BRAND
$8,839
Email Revenue
32.72%
Of Total
+438%
Growth

Email generated $8,839 in attributed revenue, accounting for 32.72% of total revenue. Flows generated $8,645, making up 97.81% of email revenue.

Klaviyo email marketing results showing $9,557 attributed revenue
Health and Wellness
$9,557
Email Revenue
38.39%
Of Total
+76%
Growth

Email generated $9,557 in attributed revenue, accounting for 38.39% of total revenue. Flows contributed $9,051, while campaigns generated $506.

How It Works

From audit to automation.

01

Audit

I review your current email setup, list health, and revenue attribution to find exactly where you're losing money.

02

Build

Core flows and segments are built or rebuilt in Klaviyo/Mailchimp with on-brand templates and tested copy.

03

Launch

Campaigns and automations go live, with a content calendar mapped to your product and sales cycle.

04

Optimise

Ongoing A/B testing, deliverability monitoring, and monthly reporting so email revenue keeps compounding.

What Clients Say

Trusted by growing brands.

Real feedback from the founders and marketing teams I've worked with.

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★★★★★

"Waseem completely transformed our email marketing. Within weeks our flows were bringing in revenue we didn't even know we were missing. Email is now our most profitable channel."

S
Sarah M.
Skincare Brand Founder
★★★★★

"The Klaviyo setup was flawless. Abandoned cart alone paid for the whole project in the first month. Professional, responsive, and clearly knows his stuff."

A
Ahmed R.
Fragrance eCommerce
★★★★★

"We went from zero email strategy to email being 38% of our revenue. Waseem built our list, our flows, and our campaign calendar. Couldn't recommend more highly."

L
Layla K.
Fashion & Apparel
★★★★★

"Finally someone who treats email as a revenue channel, not an afterthought. Our repeat purchase rate jumped and our AOV climbed. Worth every penny."

O
Omar T.
Fitness & Supplements
Certified & Trusted

Backed by real credentials.

Certified across the platforms that drive real eCommerce growth.

Scroll to see all certificates
Klaviyo Practitioner Certification
Klaviyo
Practitioner Certification
Digital Marketing and eCommerce Certificate
Coursera
Digital Marketing & eCommerce
Learning Local SEO certificate
LinkedIn
Learning Local SEO
Advertising on Instagram certificate
LinkedIn
Advertising on Instagram
Ecommerce with Facebook and Instagram certificate
LinkedIn
eCommerce with Facebook & Instagram
FAQs

Common questions.

I can work with any email marketing platform, but I specialise in Klaviyo, Mailchimp, and Omnisend. Klaviyo is my primary recommendation for eCommerce because of its deep Shopify integration and segmentation power, but whatever platform you're on, I'll build a system that performs.
Absolutely. I audit your existing flows, find where they're underperforming, and rebuild them. Most brands with basic flows see significant lifts just from proper optimisation and segmentation.
Core flows start generating revenue as soon as they're live, usually within the first 2 to 3 weeks. Full optimisation and campaign momentum builds over 8 to 12 weeks.
Yes. Copy, design, and strategy are all included. You get on-brand, conversion-focused emails without needing a separate copywriter or designer.

Ready to turn email into your most profitable channel?

Book a free email audit and I'll show you exactly where your list is leaking revenue, and how to fix it.

Book a Free Email Audit →

No commitment. No pitch. Just a clear roadmap.

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