Google Ads Management

Capture buyers at the exact moment they're ready.

Your customers are searching for what you sell right now. I build Google Search, Shopping, and Performance Max campaigns that put you in front of high-intent buyers and turn clicks into profitable sales.

8X
Highest ROAS
-52%
Wasted spend cut
€2.50
Lowest cost per sale
+190%
Revenue growth
Google Ads dashboard and campaign performance
Managing Google Ads across every campaign type
The Problem

Burning budget on clicks
that never convert?

Google Ads can be your most profitable channel or your biggest money pit. The difference is structure, targeting, and knowing exactly which searches are worth paying for.

Wasted ad spend

Broad match keywords and no negative lists mean you're paying for clicks from people who will never buy.

Poor campaign structure

Messy account architecture makes it impossible to control spend, scale winners, or cut losers profitably.

Low ROAS

Without proper tracking and optimisation, you can't see what's working, so budget bleeds on underperformers.

What's Included

A complete Google Ads system.

Every campaign type working together to capture demand at every stage, from high-intent search to product discovery.

1

Search Campaigns

Tightly structured search campaigns with keyword research, negative lists, and ad copy that captures buyers at the moment of intent.

2

Shopping & Feed Optimisation

Google Shopping campaigns with fully optimised product feeds so your products show for the right searches at the right price.

3

Performance Max

PMax campaigns with optimised asset groups and audience signals that scale profitably across Google's entire network.

4

Tracking & Optimisation

Proper conversion tracking, bid strategy management, and continuous testing so every euro of spend is accountable.

Proof of Work

Real campaigns.
Real ROAS.

Screenshots straight from client Google Ads accounts. No inflated numbers, just profitable campaigns.

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Jewellery Google Ads results
Jewellery eCommerce — UAE
8X
Google ROAS
-52%
Wasted Spend
+190%
YoY Revenue

Rebuilt Search & Shopping with tight ad groups and Performance Max targeting high-intent buyers.

Skincare Google Ads results
Skincare eCommerce
12X
Blended ROAS
€2.50
Cost Per Sale

Google Shopping with full product feed optimisation drove profitable acquisition at scale.

Fitness Google Ads results
Fitness & Supplements
3.8X
Blended ROAS
+160%
Net Profit

Rebuilt Search + Performance Max from scratch with proper conversion tracking.

Fashion Google Ads results
Fashion & Apparel
5.2X
Blended ROAS
+290%
YoY Revenue

Google Shopping with collection-specific product groups scaled revenue dramatically.

Shoes Google Ads results
Shoes & Footwear — UK
7.1X
Blended ROAS
-44%
CPA Reduction

Google Shopping with category segmentation cut cost per acquisition significantly.

How It Works

From audit to profitable scale.

A clear, proven path from wasted spend to consistent, scalable returns.

01

Audit

I review your account structure, wasted spend, and tracking to find exactly where budget is leaking.

02

Rebuild

Campaigns are restructured with tight ad groups, negative keywords, and fully optimised product feeds.

03

Launch

New campaigns go live with proper conversion tracking and the right bid strategies in place.

04

Scale

Continuous testing and budget scaling on winners so your ROAS keeps climbing month over month.

Ready to make Google Ads profitable?

Let's find your wasted spend and turn it into revenue.

Book a Free Google Ads Audit →
What Clients Say

Trusted by growing brands.

Real feedback from the founders and marketing teams I've worked with.

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★★★★★

"Waseem cut our wasted ad spend in half and doubled our ROAS. He actually understands account structure, not just launching campaigns and hoping."

A
Ahmed R.
Jewellery eCommerce
★★★★★

"Our Shopping campaigns went from break-even to 12X ROAS. The feed optimisation alone was worth the investment. Highly recommend."

S
Sarah M.
Skincare Brand Founder
★★★★★

"Finally profitable on Google after months of burning cash with another agency. Waseem knew exactly what to fix."

O
Omar T.
Fitness & Supplements
★★★★★

"Performance Max was a black box until Waseem structured it properly. Now it's our most profitable campaign. Clear reporting every month."

L
Layla K.
Fashion & Apparel
Certified & Trusted

Backed by real credentials.

Certified across the platforms that drive real eCommerce growth.

Scroll to see all certificates
Klaviyo Practitioner Certification
Klaviyo
Practitioner Certification
Digital Marketing and eCommerce Certificate
Coursera
Digital Marketing & eCommerce
Learning Local SEO certificate
LinkedIn
Learning Local SEO
Advertising on Instagram certificate
LinkedIn
Advertising on Instagram
Ecommerce with Facebook and Instagram certificate
LinkedIn
eCommerce with Facebook & Instagram
FAQs

Common questions.

Search, Shopping, Performance Max, Display, YouTube, and Remarketing. For most eCommerce brands, the profitable core is Search plus Shopping plus Performance Max, and I'll recommend the right mix based on your goals and budget.
That's exactly what I do best. I audit your existing account, identify wasted spend and structural problems, then rebuild it properly. Most accounts see significant improvement just from fixing structure and tracking.
It depends on your margins, goals, and market. I'll advise on a starting budget that lets us gather data and prove profitability before scaling, rather than burning cash testing blindly.
Search campaigns can drive sales within days of launching. Shopping and Performance Max need a short learning period, usually building momentum over 2 to 4 weeks as the algorithms optimise.
Let's Work Together

Ready to stop wasting budget and
start scaling profitably?

Get a free Google Ads audit and I'll show you exactly where your budget is leaking and how to turn it into revenue.

Get a Free Google Ads Audit →
No Commitment 100% Confidential Actionable Insights
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