Turn cold scrollers into profitable buyers.
Meta is where your customers spend hours every day. I build full-funnel Facebook & Instagram campaigns with scroll-stopping creative that acquire buyers profitably and scale without burning budget.
Spending on Meta
but not seeing returns?
Meta rewards brands that feed it the right creative and structure. Get either wrong and your CPMs climb, your ROAS drops, and scaling only makes the losses bigger.
Creative that doesn't convert
Boosted posts and product shots don't stop the scroll. Without tested, native-style creative your ads get ignored.
No funnel structure
Blasting one audience with one ad. No cold, warm, or hot funnel means wasted spend and no path to scale.
Can't scale profitably
Every time you increase budget, ROAS collapses. Without the right account structure, scaling just amplifies the problem.
A complete Meta Ads system.
Full-funnel strategy, creative, and scaling built to acquire buyers profitably and keep ROAS stable as you grow.
Full-Funnel Structure
Cold prospecting, warm retargeting, and hot conversion campaigns built as one system that moves buyers from discovery to purchase.
Creative Strategy & Testing
Scroll-stopping UGC and native-style creative, systematically tested to find winning angles before competitors do.
Audience Architecture
Smart audience building with lookalikes, interest stacks, and Advantage+ so your budget reaches the buyers most likely to convert.
Scaling & Optimisation
Structured budget scaling and continuous optimisation so ROAS stays stable and profitable as spend increases.
Real campaigns.
Real results.
Real Meta Ads campaign data across eCommerce and lead generation. Explore the objectives, performance metrics, and optimization work behind each campaign.
Managed sales-focused Meta Ads campaigns for a kids' school accessories brand. Performance reached up to 4.86X purchase ROAS across campaigns, while one campaign generated 107 purchases. The focus was on driving sales while monitoring acquisition costs and campaign efficiency.
Optimized existing Meta Ads campaigns for a Netherlands-based skincare brand, focusing on improving purchase efficiency and moving toward positive ROAS. Campaign monitoring and optimization centered on purchase volume and acquisition costs.
Managed sales-focused Meta Ads campaigns for a US fitness bars brand, with a focus on driving purchases and evaluating acquisition efficiency. Campaign performance was monitored to guide optimization and budget decisions.
Ran lead generation campaigns for a US-based luxury automotive workshop. One campaign generated 103 leads at $8.97 per lead, helping the business attract potential customers while keeping lead acquisition costs measurable.
Results are from specific accounts and time periods in Meta Ads Manager. They show past performance and are not a guarantee of future results.
From audit to profitable scale.
A clear, proven path from wasted spend to consistent, scalable returns.
Audit
I review your account, creative, and funnel to find exactly where spend is leaking and ROAS is dropping.
Build
Full-funnel campaigns are structured with fresh creative, tested angles, and smart audience architecture.
Launch
Campaigns go live with proper tracking, creative testing, and a clear path from cold traffic to purchase.
Scale
Structured budget scaling and continuous creative refreshes so ROAS stays profitable as you grow.
Ready to make Meta profitable?
Let's find your wasted spend and turn it into scalable revenue.
Trusted by growing brands.
Real feedback from the founders and marketing teams I've worked with.
Hear it from my clients
"We went from breaking even on Meta to a consistent 12X ROAS within 60 days. The creative testing framework alone transformed our results."
"We sell perfume online, a notoriously hard niche. Waseem built a Meta funnel that communicated scent through creative. Our ROAS doubled in 8 weeks."
"Finally profitable on Facebook after months of wasted spend. Waseem restructured our whole funnel and the difference was immediate."
"Our shoe brand had great product but terrible ad performance. Waseem's Meta retargeting and creative strategy pushed revenue up 160% in 5 months."
Backed by real credentials.
Certified across the platforms that drive real eCommerce growth.
Common questions.
Ready to make Meta your
most profitable channel?
Get a free Meta Ads audit and I'll show you exactly where your budget is leaking and how to turn it into scalable revenue.
Get a Free Meta Ads Audit →